Did Morrison's get it right? The most expensive partnership is the one that fails to deliver

Purpose Examines how various collaborative partnerships have broken down. Design/methodology/approach Studies the particular alliance between Morrison's and Safeway. Findings Companies need to establish the right team ‐ get the right high caliber people, with collaborative skills and reward the behavior that will allow the partnership to flourish. Originality/value Offers advice on how to achieve successful partnerships in business.