The power of the data: opportunities and challenges in big and personal data mining.

ABSTRACTWe live in a data rich world. Not only most (it not all) of our interactions in the digital world are permanently stored, but the vast majority of our interactions with the physical world also leave a digital trace. The opportunities around mining these huge amounts of data are immense. In fact, I would claim that the solution of many of the challenges that humanity faces today will involve analyzing this data. In my talk, I will present recent work at Telefonica Research that involves analyzing both personal and big data to enable a range of applications, including smart cities, personal multimedia story-telling and personalized context-aware mobile recommendations.