Study on Consumption Level and Consumption Structure of Migrant Workers in Zhejiang Province

On the basis of stratified sampling, we conduct a survey of 1 313 migrant workers, to analyze various factors influencing migrant workers' consumption level and the difference in consumption structure between two generations of migrant workers, using the multivariate logistic regression and correspondence analysis method. The results show that two generations of migrant workers' consumption level is the same, and the main factors influencing migrant workers' consumption are income, educational level and occupation; the new generation of migrant workers' consumer attitudes and consumption pattern are transformed significantly, being gradually integrated into the urban consumer market, and the consumption structure is steered to a reasonable direction.