O Impacto do Imaginário Social e Organizacional das Grandes Empresas na Sociedade e no Indivíduo Área Temática: I - Transformação e Mudança Social

The world changes in an impressive speed and demands from the organizations new behaviors and management techniques in face of challenges of a unpredictable and instable current business environment that is getting more important due to the digital revolution and to the globalization of the businesses. The objective of this paper is to analyze the impact of the businesses environment in the individual, to know the management techniques adopted by the modern organizations, to discuss the fragility of the organizational morality discourse and the organizational imaginary environment created by them and to compare with the model of management used in Mair u.a.