Oxaliplatin Regimen And Concomitant 3d Radiotherapy With Breathing Control For Unresectable Hepatic Malignancies Cholangiocarcinoma Ch, Hepatocellular Carcinoma Hcc, Colorectal Metastasis Crm: Prospective Study Of 48 Patients

This study seeks to answer the following question: Can sales representatives enhance their performance through their acceptance of information technology (IT) tools? Using data collected from two companies, we show that despite uncertain results and the frequent resistance among salespeople to IT interventions, IT acceptance indeed has a positive effect on sales performance. This occurs because salespeople using IT expand their knowledge and, in turn, gain improved targeting abilities, enhanced presentation skills, and increased call productivity. Thus, sales representatives have a strong incentive to accept IT because doing so is likely to sharpen their own job performance.