Implications for place attachment in coastal Reserve management

This study determined the characteristics of North Carolina Coastal Reserve and North Carolina National Estuarine Research Reserve (jointly referred to as Reserve) visitors, visitor opinions of site conditions, visitor understanding of site management objectives, and patterns of visitation. The latter were investigated to obtain a proxy of place attachment and its effects on knowledge of ownership and perceptions of management. Data were collected on demographics, use patterns, visitor perceptions, and visitor knowledge during the period of 25 May-28 October, 2007. Visitors were educated, wealthy, older, racially homogeneous, and frequent returnees. The majority of respondents supported existing management activities and the implementation of additional use restrictions should site conditions deteriorate. Data indicated that respondents were unaware of which agency manages the Reserve sites or its mission. These findings suggest that management needs to engage in more education of the visiting public. Sensitizing the public to the mission of the Reserve and increasing place attachment could decrease negative visitor impacts.