消费者对绿色食品认知与购买行为研究——基于哈尔滨市的调查
Science Technology and Industry(2012)
Abstract
基于哈尔滨市消费者绿色食品消费的调查资料,考察了消费者对绿色食品的认知水平和购买行为,并利用Logis-tic回归模型分析了影响消费者对绿色食品认知水平的主要因素。
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Key words
green food,purchase behavior,cognition
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