Understanding knowledge contributors' satisfaction in transactional virtual communities: A cost-benefit trade-off perspective.

Information & Management（2014）

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摘要

•Extrinsic benefit plays an important role in the TVC context.•Cost factors matter in the TVC context.•Goal attainment mediates the effects of benefits and costs on satisfaction.•Opportunity cost is more important than actual cost.

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关键词

Transactional virtual community,Knowledge sharing,Economic exchange,Satisfaction,Cost–benefit tradeoff

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