天气预报面孔说长道短

Science Popularization(2010)

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Abstract
天气预报用语存在专业性太强,奥义太深,气象版面缩水、新闻性挖掘不深等不足之处,应突出人性化、通俗化,增强吸引力,去除"纯气象、硬新闻,平稳乏味八股文"的面孔,加强受众调查,做好产品包装。
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Key words
humanization and popularization,weather forecast terms,packaging of products
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