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革制品消费动机调查与分析

Qi-wu TANG,Si-ya XING,Yan-xi ZHOU,Song GUO,Qiu-ju YI,Wei-hua DAN

West Leather（2010）

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Abstract
通过调查问卷和访谈交流相结合的方式,对革制品消费动机进行了调研,主要包括各类革制品消费优先考虑因素、购物环境、服务态度、攀比购买心理和真皮材质偏好等方面的影响.采用SPSS统计分析软件对数据结果进行了处理和分析,并在此基础上向管理经营者提出适当的建议.
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Key words
marketing,leather goods,consumer motivation
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