Customer Relationship Management

• Establishing and implementing the key information sets that identify the customer appropriately • Establishing a consistent set of data that describes customer activity • Establishing consistent data and business rules in gathering, processing and storing data • Reengineering established and emerging channels to comply with CRM requirements • Reengineering established information and support processes to reflect available normalized data • Management of change in any application or process related to CRM support, feed or presentation • Integration of manual and on-line processes to be mutually supportive