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Ad Click Prediction: a View from the Trenches

H. Brendan McMahan,Gary Holt,D. Sculley,Michael Young,Dietmar Ebner,Julian Grady,Lan Nie,Todd Phillips,Eugene Davydov,Daniel Golovin,Sharat Chikkerur, Dan Liu,Martin Wattenberg,Arnar Mar Hrafnkelsson,Tom Boulos,Jeremy Kubica

19TH ACM SIGKDD INTERNATIONAL CONFERENCE ON KNOWLEDGE DISCOVERY AND DATA MINING (KDD'13)（2013）

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online advertising,data mining,large-scale learning
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