SUPERHUB: a user-centric perspective on sustainable urban mobility

ABSTRACTSUPERHUB is a recently launched large-scale European effort aimed at enabling a new generation of eco-mobility services designed around and with the citizens. The SUPERHUB concept builds on the notion that citizens are not just mere users of mobility services, but represent an active component and a resource for policy-makers willing to improve sustainable mobility in smart cities. SUPERHUB makes use of innovative persuasive technology to raise awareness in citizens of the impact of their daily habits, fostering the adoption of virtuous, more environmentally-friendly mobility behaviours. From the technical standpoint, SUPERHUB is built around a big-data approach applied to mobility eco-systems, whereby data from a variety of sources (public transportation, road traffic information, GPS data, weather/pollution etc.) are collected and mined, with the help of advanced reasoning techniques and data analytics tools, in order to support citizens (through the provisioning of personalized and 'green' journey plans) as well as policy-makers (through the provisioning of detailed analysis of mobility flows and the assessment of the impact of mobility policies).