Discovery of a User Interests on the Internet

Web Intelligence and Intelligent Agent Technology, 2008. WI-IAT '08. IEEE/WIC/ACM International Conference(2008)

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Abstract
This paper proposes a system for finding a user’s interests on the Internet. It is based on his browsing behaviors and the contents of his visited pages. The system has two features. One is building user’s browsing interests implicitly, multiple keyword vectors, one per interest. The other is that it can generate interests by selecting different time periods. Dynamical generation can adapt to the change of user interests. Experiments show that most of generated interests are matched to user’s real interests. The system finds their interests automatically and dynamically.
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Key words
real interest,user interest,multiple keyword vector,user interests,dynamical generation,different time period,browsing behavior,clustering,content analysis,internet,user interfaces
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