Crossing Boundaries: A Case Study of Employee Blogging

Editors, email, and instant messaging were first widely used by students who later brought knowledge of their uses and effective practices into workplaces. Weblogs may make such a transition more quickly. We present a study of emergent blogging practices in a corporate setting. We attended meetings, read email, documents, and weblogs, and interviewed 38 people- bloggers, infrastructure administrators, attorneys, public relations specialists, and executives. We found an experimental, rapidly-evolving terrain marked by growing sophistication about balancing personal, team, and corporate incentives and issues.