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个人简介
He has published over 120 articles in such journals as the Journal of Marketing Research, Psychometrika, Journal of Consumer Research, Journal of Mathematical Psychology, Marketing Science, Journal of Classification, Journal of Marketing, Management Science, and Decision Sciences. His methodological interests lie in multidimensional scaling, classification, and multivariate statistics, especially as they pertain to substantive marketing problems in positioning, market structure, consumer choice, market segmentation, and competitive strategy. He was awarded the 1988 Raymond B. Cattell Award for his outstanding research contributions in mathematical psychology and nominated as President of the Psychometric Society. In addition, Wayne was awarded the University of Michigan Senior Research award for his research performance at the School of Business. He was one of a few prominent Marketing scholars to be selected by the Royal Swedish Academy to serve on the Nobel Prize Nomination Committee. He was the Chair of the Statistics in Marketing Section of the American Statistical Society. Wayne is a member of AMA, ORSA/TIMS, Psychometric Society, ASA, RSS, Classification Society, INSNA, IMS, Econometric Society, ACR, DSI, and APA. He serves on the review boards of Marketing Science, the Journal of Consumer Research, and the Journal of Marketing Research. Recently, he was appointed Associate Editor of Marketing Science and interim Associate Editor of the Journal of Marketing Research.
Finally, Wayne has been a consultant for such diverse firms as AMERITECH, AT&T, Ad Audit, Pfizer Drug, SENMED, Pacific Bell, General Motors, Hughes Aircraft, GTE, Motorola, Marketing Metrics, Blue Cross, Eli Lilly Co., and Merck Pharmaceuticals.
Wayne was the 2003 Pennsylvania State, USA National, and World Power lifting Champion in the 275lb Masters 2 division. He also won the 2004 IPA World Power lifting title in the 319lb Raw Drug-Free division. Besides Power lifting (currently retired), Wayne's hobbies include football, chess, his Harley, cool cars, and computers.
研究兴趣
论文共 268 篇作者统计合作学者相似作者
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期刊级别
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JOURNAL OF MODELLING IN MANAGEMENTno. 2 (2023): 457-479
World Scientific-Now Publishers series in businesspp.761-800, (2023)
Journal of Classificationno. 2 (2021): 240-240
JOURNAL OF BUSINESS & ECONOMIC STATISTICSno. 3.0 (2020): 580.0-592.0
Customer Needs and Solutionsno. 1-2 (2020): 1-15
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作者统计
#Papers: 268
#Citation: 13995
H-Index: 54
G-Index: 110
Sociability: 6
Diversity: 1
Activity: 1
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