基本信息
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职业迁徙
个人简介
Research Interests
Service Marketing
Cross-Cultural Advertising
Consumer Behavior and Advertising Management
Grants and Awards
Abusive supervision: Investigations on its antecedents and its impacts on teams, funded by University of Macau, 2014-2017, Co-Principal Investigator
The Fit Effect of Consumer’s Temporal Focus and Temporal Framing on Fear Appeal Message in Attitudes toward Environmental Sustainability Strategy, funded by University of Macau, 2013-2014, Principal Investigator
Customer Flattery with Services People: Dual Attitudes, Satisfaction, and Self-Esteem, funded by University of Macau, funded by University of Macau, 2011-2012, Principal Investigator
The Role of Temporal Framing and Affect Valence on Advertising Effectiveness, funded by University of Macau, 2011-2012, Co-Principal Investigator
The Effect of Regulatory Fit on Attitudes and Behavior of Internal Customers, funded by University of Macau, 2010-2011, Principal Investigator
Best Paper Award, 2011 Annual Conference of China Marketing Science
Best Track Paper Award, Advertising and Promotion 2010 (by American Marketing Association)
研究兴趣
论文共 39 篇作者统计合作学者相似作者
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JOURNAL OF MANAGERIAL PSYCHOLOGYno. 2 (2024): 117-130
JOURNAL OF SERVICE RESEARCHno. 2 (2023): 212-232
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENTno. 1 (2023): 218-234
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