基本信息
浏览量:4
![](https://originalfileserver.aminer.cn/sys/aminer/icon/show-trajectory.png)
个人简介
Dr. Verónica Baena is a Full Professor of Marketing at Universidad Europea de Madrid. She holds a PhD in Applied Economics from Universidad de Alcalá (Spain), and Bachelor’s degrees both in Law and Business Administration from Universidad Carlos III de Madrid (Spain). She teaches Strategic Marketing, Market Research, Fundamentals o Marketing, and Brand Management to undergraduate and postgraduate students.
In 2011 she received the Best Researcher Award at the Universidad Europea de Madrid. Also, she was one of the two finalists in European Award for Excellence in Teaching in the Social Sciences and Humanities for the academic year 2012/2013. Moreover, Dr. Verónica Baena has received the Highly Commended Award at the Literati Network Awards for Excellence in 2013.More recently, she got the 2016 David Wilson Award for Excellence in Teaching and Learning, the 2018 ADEDEM Best Paper in Competency and Collaborative Learning in Higher Education and the Best Paper Award in the 2020 Internacional Challenge Based Learning Congress. In 2021 she was recognized as one of the most impactful author (2nd worldwide position) publising in franchising on emerging markets (Journal of Business Research, 2021, (Vol. 133, pp. 51-65) https://doi.org/10.1016/j.jbusres.2021.04.067).
Verónica Baena has participated in more than 30 research projects. She has also been the advisor of 8 doctoral students. Her research has been published in 10 books, 19 book chapters, and over 50 papers. She has also authored more than 70 scientific articles presented in academic conferences. Moreover, professor Baena usually acts as reviewer in many academic journals (most of them indexed in the SSCI).
Additionally, Dr. Verónica Baena is Reviewer Board Member of the Journal of Marketing Theory and Practice.She has also participated in the Scientific Committee of the European Internacional Business (EIBA) Annual Conference, Congreso Nacional de Marketing, Jornadas Internacionales de Innovación Universitaria, Academy of International Business (AIB) Annual Meeting, the European Academy of Marketing (EMAC), and the Annual Conference and the Marketing Trends Annual Meeting, among others.
研究兴趣
论文共 109 篇作者统计合作学者相似作者
按年份排序按引用量排序主题筛选期刊级别筛选合作者筛选合作机构筛选
时间
引用量
主题
期刊级别
合作者
合作机构
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT (2024)
SOCCER & SOCIETYno. 3 (2024): 289-306
Alexander Gamba Trimiño,Catalina Acosta Oidor,Verónica Salazar Baena,Juan Pablo Cruz Medina, Laura Ximena Vanegas Muñoz, Alejandra Gutiérrez Gómez, Karla Luzmer Escobar Hernández, Camilo Serrano Corredor,María Camila Barrera Gutiérrez, Constanza del Rocío Fletscher Fernández,Alonso Valencia Llano, José Luis Fernández Chavarría,
crossref(2023)
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSportspp.1-17, (2021)
13TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED2019)pp.9558-9561, (2019)
13TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED2019)pp.9562-9565, (2019)
Brazilian Journal of Developmentno. 12 (2019): 28798-28808
Brazilian Journal of Developmentno. 12 (2019): 28798-28808
加载更多
作者统计
合作学者
合作机构
D-Core
- 合作者
- 学生
- 导师
数据免责声明
页面数据均来自互联网公开来源、合作出版商和通过AI技术自动分析结果,我们不对页面数据的有效性、准确性、正确性、可靠性、完整性和及时性做出任何承诺和保证。若有疑问,可以通过电子邮件方式联系我们:report@aminer.cn