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Tong Guo is an Assistant Professor of Marketing at Duke University’s Fuqua School of Business and at the Department of Economics (by courtesy). Tong Guo’s research focuses on understanding the causal impact of marketing activities in healthcare and consumer protection. To do so, she uses a collection of methodologies from econometrics, machine learning, quasi-experiments, and online experiments. She published papers on the heterogeneous effects in healthcare marketing, especially how pharmaceutical firms and physicians respond to the mandated information disclosure. Her research interests also extend to marijuana legalization and opioid prescriptions, misinformation in ads, consumer relationship management and airline loyalty programs. At Fuqua, Tong teaches Intro to Marketing Analysis in the MMS program.
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论文共 8 篇作者统计合作学者相似作者
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Journal of Marketing Researchpp.002224372211470-002224372211470, (2022)
Social Science Research Networkno. 3 (2022): 548-574
Social Science Research Network (2021)
Social Science Research Network (2021)
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