基本信息
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Bio
An award-winning teacher, his teaching interests include the use of quantitative and analytical tools for marketing decision making, especially in topics as marketing engineering, marketing research and CRM.
His research has been published in the Journal of Marketing Research, Management Science, Journal of Marketing, Journal of Interactive Marketing, Production and Operations Managementand Journal of Business Research, among other outlets.
Research Interests
Papers共 34 篇Author StatisticsCo-AuthorSimilar Experts
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Journal of Marketing (2022)
Marketing Education Reviewpp.1-15, (2021)
Daniel Villanova,Anand V. Bodapati,Nancy M. Puccinelli,Michael Tsiros,Ronald C. Goodstein,Tarun Kushwaha,Rajneesh Suri, Henry Ho, Renee Brandon, Cheryl Hatfield
SSRN Electronic Journal (2019)
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