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个人简介
As a researcher, Tania focuses on organisational and behavioural innovation. Her work appears in the Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, Australian Journal of Management, Marketing Intelligence and Planning, Journal of Marketing Education, International Journal of Innovation Management, among others. Tania’s research is predominantly applied and attracts close industry collaboration. Having worked with companies such as Fairfax, Flight Centre and McDonald’s, Tania’s work has received media attention in outlets including Marketing Magazine, Australian Financial Review, BOSS Magazine, Sydney Morning Herald, and National Australia Bank Director Magazine.
Tania’s scholarship in education is demonstrated by her publication of journal articles, and introductory Marketing textbook (McGraw Hill) that has achieved market leadership in the Australia & New Zealand region. In addition, her business-focused teaching case studies published with Ivey Publishing and Harvard Business Review, are internationally recognised as leading, with her Best Seller Award in 2019. Tania is co-Director of the Australia Business Case Network.
Tania’s scholarship in education is demonstrated by her publication of journal articles, and introductory Marketing textbook (McGraw Hill) that has achieved market leadership in the Australia & New Zealand region. In addition, her business-focused teaching case studies published with Ivey Publishing and Harvard Business Review, are internationally recognised as leading, with her Best Seller Award in 2019. Tania is co-Director of the Australia Business Case Network.
研究兴趣
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCEno. 6 (2023): 1305-1326
user-5dd528d2530c701191bf1b49(2019)
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user-5dd528d2530c701191bf1b49(2018)
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