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个人简介
Dr. Swati Bhatnagar is an Asst. Professor in the Marketing Department at New Delhi Institute of Management. She has graduated from Hindu College, Delhi University & did MBA from ICFAI Business School, Gurgaon. She completed Ph. D from Delhi Technological University and did her research on the topic of Distribution Channel Conflict in the FMCG Sector. She is also UGC NET qualified.
She has a cumulative experience of more than 19 years. She has a corporate experience of 5 years with Birla Sunlife and ICICI Prudential AMC Ltd and worked as a Business Development Manager for the banking channel. She then moved to academics and worked at Amity Business School for more than 12 years. Her area of expertise is sales, behavioral and structural dimensions of Distribution Channel Management and the emerging area of Marketing Analytics. She has presented papers in various national and international conferences at DTU, IIFT Delhi and Amity Business School. She has authored many research papers and chapters and has 4 publications in Scopus indexed research papers.
研究兴趣
论文共 10 篇作者统计合作学者相似作者
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Supriti Agrawal,Swati Bhatnagar
Advances in E-Business Research Revolutionizing Customer-Centric Banking Through ICTpp.181-198, (2024)
International Journal of Management Practiceno. 3 (2024): 356-375
Advances in E-Business Research Revolutionizing Customer-Centric Banking Through ICTpp.221-238, (2024)
International Journal of Productivity and Quality Managementno. 2 (2022)
Multidisciplinary Perspectives Towards Building a Digitally Competent Society Advances in Human and Social Aspects of Technologypp.70-86, (2022)
International Journal of Business and Globalisationno. 1 (2022)
Proceedings of the 9th International Scientific Conference - FINIZ 2022 (2022)
Flexible Systems Managementpp.223-241, (2020)
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