基本信息
浏览量:35
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个人简介
Research Interests/Areas
Firm Strategies and Consumer Behaviors in Crowdsourcing-based Business Models
-Idea Crowdsourcing
-Product Co-creation
-Crowdfunding
Consumer Behaviors in Sharing Economies
-Consumer Reflexivity
-Mindfulness
-Ethical Consumption
Consumers in Emerging Economies
-Social innovation
-Consumers in transition; generation cohorts, and materialism.
Consumption Behavior in Internet Environment
-Advertising strategies in online social network
-Brand communities, lurker behavior and off-line behavior.
Firm Strategies and Consumer Behaviors in Crowdsourcing-based Business Models
-Idea Crowdsourcing
-Product Co-creation
-Crowdfunding
Consumer Behaviors in Sharing Economies
-Consumer Reflexivity
-Mindfulness
-Ethical Consumption
Consumers in Emerging Economies
-Social innovation
-Consumers in transition; generation cohorts, and materialism.
Consumption Behavior in Internet Environment
-Advertising strategies in online social network
-Brand communities, lurker behavior and off-line behavior.
研究兴趣
论文共 19 篇作者统计合作学者相似作者
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引用量
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期刊级别
合作者
合作机构
JOURNAL OF SMALL BUSINESS MANAGEMENTno. 2 (2024): 656-699
Journal of the Academy of Marketing Scienceno. 1 (2024): 164-195
PsycTESTS Dataset (2020)
ACR North American Advances (2020)
引用0浏览0引用
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Academy of Management Proceedingsno. 1 (2018)
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作者统计
#Papers: 20
#Citation: 1266
H-Index: 13
G-Index: 20
Sociability: 4
Diversity: 0
Activity: 1
合作学者
合作机构
D-Core
- 合作者
- 学生
- 导师
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