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个人简介
Sönke Albers received the diploma and Ph.D. degrees in business administration from the University of Hamburg, Hamburg, Germany.
He has served at the business faculties of WHU, Koblenz, Germany and Lüneburg, Germany. He is currently with the University of Kiel, Kiel, Germany. He was a Visiting Scholar at Stanford University, Stanford, CT, INSEAD, Vienna University, Vienna, Austria, Australian Graduate School of Management, Sydney, and the University of Technology, Sydney. His current research interests are in the areas of marketing and sales management, diffusion of innovations, planning of new products, and electronic business. He is author of about 150 articles in international and German journals such as Marketing Science, the Journal of Marketing Research, and the International Journal of Research in Marketing and has published over 10 books including Marketing with Interactive Media (F.A.Z.-Institut, Frankfurt am Main, 2001), eCommerce (F.A.Z.-Institut, Frankfurt am Main, 2000), and The eCommerce Winner (F.A.Z.-Institut, 2002), all in German. He on the editorial board of the International Journal of Research in Marketing, and several other journals. He is Treasurer of the European Marketing Academy, President of the German Academic Association of Business Research (including Germany, Austria, and Switzerland), and a member of the Academy of Sciences in Hamburg. Recently, he received an honorary doctorate from the University of Frankfurt.
研究兴趣
论文共 159 篇作者统计合作学者相似作者
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期刊级别
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Journal of the Academy of Marketing Scienceno. 2 (2022): 245-265
Journal of the Academy of Marketing Scienceno. 1 (2022): 114-131
Handbook of Market Researchpp.299-327, (2021)
Springer eBookspp.299-327, (2021)
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HANDBOOK OF MARKETING ANALYTICS: METHODS AND APPLICATIONS IN MARKETING MANAGEMENT, PUBLIC POLICY, AND LITIGATION SUPPORTpp.458-470, (2018)
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Handbook of Market Researchpp.1-29, (2018)
Schmalenbach Business Reviewno. 1 (2017): 92-98
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作者统计
#Papers: 160
#Citation: 3888
H-Index: 27
G-Index: 59
Sociability: 5
Diversity: 1
Activity: 0
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