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个人简介
Riza Casidy is a Professor of Marketing and the Director of Research in the Department of Marketing at Macquarie University. Riza's main research interests are in the area of consumer behaviour in the B2C and B2B settings. He has published over 50 papers in high-quality (ABDC A* and A-ranked) journals, including Journal of Marketing Research, Journal of Service Research, Industrial Marketing Management, and European Journal of Marketing, amongst others.
He is an associate editor of International Journal of Consumer Studies and Journal of Strategic Marketing, and serves as member of the editorial board for Journal of Service Research, Industrial Marketing Management, Australasian Marketing Journal and Asia Pacific Journal of Marketing and Logistics. Riza has been ranked in the top 2% of scientists in the marketing discipline, top 5% of business researchers globally and top 1% of marketing researchers nationally in terms of research productivity and quality
研究兴趣
论文共 78 篇作者统计合作学者相似作者
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JOURNAL OF SERVICE THEORY AND PRACTICEno. 5 (2023): 601-628
Industrial Marketing Management (2023): 245-256
Industrial Marketing Management (2022): 1-17
EUROPEAN JOURNAL OF MARKETINGno. 10 (2022): 2594-2621
Celebrating the Past and Future of Marketing and Discovery with Social Impactpp.481-482, (2022)
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