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个人简介
Dr Richard Lee is Professor of Marketing and Research Associate at the Ehrenberg Bass Institute. He is also Associate Director of the Australian Centre for Asian Business at the University of South Australia and a management committee member of the China Business Network SA (CBNSA).
Richard holds a BSc and a MBus from Royal Melbourne Institute of Technology, and a PhD from University of Western Australia. Prior to academia, Richard spent 15 years managing sales and marketing functions with Asian multinational IT companies. With extensive regional exposure, Richard has worked in China for three years where he headed a Beijing-based foreign-Sino joint venture company.
His research interests are in ethnic marketing and international marketing, particularly within the Asia Pacific region. His publications include Annals of Tourism Research, European Journal of Marketing, International Marketing Review, Journal of Travel Research, Journal of International Marketing, etc. Richard has won several grants to investigate how Australian firms can harness free trade agreements and how to boost export competitiveness.
研究兴趣
论文共 79 篇作者统计合作学者相似作者
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Management International Reviewpp.1-2, (2024)
JOURNAL OF CONSUMER MARKETINGno. 1 (2024): 94-109
INDUSTRIAL MARKETING MANAGEMENT (2024): 40-50
AUSTRALASIAN MARKETING JOURNALno. 2 (2024): 139-150
Consumer Packaging Strategy (2022)
Routledge eBookspp.11-17, (2022)
Routledge eBookspp.70-78, (2022)
Routledge eBookspp.1-8, (2022)
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