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个人简介
Currently, Ricardo Roseira Cayolla is Associate Professor at Portucalense University.
Ricardo is the scientific coordinator of the Consumer Neuroscience Research Lab, from the investigation unit REMIT (research in economics, management and information technologies).
His research areas are consumer neuroscience, sports marketing, consumer brand relationships, sustainability (sport ecology) and future competences.
Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course of Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager and with a presence in the media. He owns a Tennis Academy and wrote seven books. He’s also a commentator in Eurosport Portugal in tennis.
Presently, Ricardo is in three main research projects:
. Consumer neurosciences: an innovative project, where the main objective is to study neurological responses in different contexts.
. Sustainability: the study of sustainability in the sports context.
. Future Competences: integrative project, where, through a diagnosis of the study of current competences, it is intended to study the competences of the future to be developed.
研究兴趣
论文共 26 篇作者统计合作学者相似作者
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Ricardo Cayolla,Rui Biscaia,Roy F. Baumeister, Marc Fetscherin,Sonia Brito-Costa, Isabel C. Duarte,Miguel Castelo-Branco
JOURNAL OF CONSUMER BEHAVIOURno. 2 (2024): 842-854
JOURNAL OF APPLIED SPORT MANAGEMENTno. 1 (2024)
FRONTIERS IN HUMAN NEUROSCIENCE (2024): 1235139-1235139
BMC pediatricsno. 1 (2023): 196-8
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIPno. 2 (2023): 395-421
HELIYONno. 11 (2023): e21758-e21758
Smart innovation, systems and technologiespp.309-321, (2023)
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Ricardo Roseira Cayolla, Sandra Maria Correia Loureiro
Academia Letters (2021)
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