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个人简介
Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality.
Dr Chien's scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.
Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents' response to tourism and mega-event development.
Dr Chien's scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.
Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents' response to tourism and mega-event development.
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论文共 43 篇作者统计合作学者相似作者
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JOURNAL OF TRAVEL RESEARCH (2023)
Hongwu Liao,Jongbeom Na,Weiming Zhou, Seungjae Hur,P. Monica Chien,Chong Wang,Liwei Wang,Yusuke Yamauchi,Zhanhui Yuan
NANO ENERGY (2023): 108769-108769
Celebrating the Past and Future of Marketing and Discovery with Social Impactpp.583-584, (2022)
The Emerald Handbook of Luxury Management for Hospitality and Tourismpp.403-423, (2022)
Routledge Handbook of Social Psychology of Tourismpp.121-132, (2022)
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