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个人简介
Nicole Verrochi Coleman is an assistant professor of business administration. A member of the marketing faculty, Nicole's research examines how people's emotions, self-regulatory processes, and social identities interact to influence persuasion and consumption. Her primary research area is concerned with emotion regulation: How and when do consumers change, control, or mold their ongoing emotional experiences? Understanding what emotions consumers want to experience, and when, allows marketers to better tailor marketing communications and product attributes to the needs of individual consumer segments. Her research has been published in top marketing journals such as the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Consumer Psychology. Nicole is a member of the Editorial Review board for the Journal of Consumer Research.
A member of the Association for Consumer Research and the American Marketing Association, Nicole has worked with various companies in an advisory or consulting role. Her teaching experience includes Consumer Behavior and Marketing Research, as well as New Product Development.
研究兴趣
论文共 20 篇作者统计合作学者相似作者
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期刊级别
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JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCHno. 4 (2020): 495-495
HANDBOOK OF RESEARCH ON IDENTITY THEORY IN MARKETING (2019)
Journal of the Association for Consumer Researchno. 2 (2018): 202-215
Social Science Research Network (2015)
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作者统计
#Papers: 20
#Citation: 1164
H-Index: 14
G-Index: 17
Sociability: 3
Diversity: 2
Activity: 3
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