基本信息
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Bio
Dr Nicole Hartley is a research academic with the UQ Business School.Her teaching expertise is in advertising, marketing strategy, digital media and consumer behaviour. Her specific research interests include service technology, virtualised services, customer-brand relationships, message framing, new media and service innovation. Nicole's current research agenda focuses upon exploring customer perceptions of the advent of technology and various forms of disruption in the delivery of services. This research is currently focused within the education, tourism and health industries.
Further to this, Nicole works closely with companies within the Brisbane technology start-up and social enterprise scene to advise on marketing advertising strategies to launch new-to-market technology-based products and services both nationally and globally.
Prior to her academic career, Nicole was employed as Marketing Manager/Director for various corporations within the tourism, education and communication industries both in Australia and in the UK.
Further to this, Nicole works closely with companies within the Brisbane technology start-up and social enterprise scene to advise on marketing advertising strategies to launch new-to-market technology-based products and services both nationally and globally.
Prior to her academic career, Nicole was employed as Marketing Manager/Director for various corporations within the tourism, education and communication industries both in Australia and in the UK.
Research Interests
Papers共 61 篇Author StatisticsCo-AuthorSimilar Experts
By YearBy Citation主题筛选期刊级别筛选合作者筛选合作机构筛选
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引用量
主题
期刊级别
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合作机构
JOURNAL OF COMPUTER INFORMATION SYSTEMS (2024)
BMC Health Services Researchno. 1 (2024): 1-21
Organizational Dynamicspp.101056, (2024)
The Impact of Digitalization on Current Marketing Strategiespp.183-193, (2024)
Personality & social psychology bulletinpp.1461672231181162, (2023)
Elgar Encyclopedia of Services (2023)
Megan H. Ross,Mark Nelson, Vicki Parravicini, Matthew Weight, Ryan Tyrrell,Nicole Hartley,Trevor Russell
Celebrating the Past and Future of Marketing and Discovery with Social Impactpp.587-588, (2022)
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Author Statistics
#Papers: 62
#Citation: 834
H-Index: 19
G-Index: 28
Sociability: 5
Diversity: 0
Activity: 1
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