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His industry experience include roles such as marketing research coordinator, marketing manager, and marketing consultant. He has more than nine years of teaching and research experience at leading universities in Australia where he had the role of Program Coordination for Advertising and IMC majors for both Undergraduate and Post-graduate levels. His research interests are in the area of consumer decision making and information processing with a particular interest in price and discount framing, price and promotion advertising, and consumer judgments of new products and brand extensions. This research has been published in the European Journal of Marketing, Psychology & Marketing, Journal of Retailing and Consumer Services, and Journal of Experimental Psychology: Applied and his work has been presented at international advertising and marketing conferences such as ACR-North America, American Marketing Association, and American Academy of Advertising.
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论文共 30 篇作者统计合作学者相似作者
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Jorge Carlos Fiestas Lopez Guido, Jee Won Kim, Peter T. L. Popkowski Leszczyc,Nicolas Pontes,Sven Tuzovic
JOURNAL OF SERVICE THEORY AND PRACTICEno. 1 (2024): 127-154
JOURNAL OF CONSUMER BEHAVIOUR (2024)
JOURNAL OF KNOWLEDGE MANAGEMENT (2024)
PASOS-REVISTA DE TURISMO Y PATRIMONIO CULTURALno. 1 (2024): 91-102
Appetitepp.107401-107401, (2024)
JOURNAL OF RETAILING AND CONSUMER SERVICES (2024): 103567-103567
APPETITE (2023): 107039-107039
PSYCHOLOGY & MARKETINGno. 11 (2023): 2201-2225
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Food Quality and Preference (2023): 104827-104827
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