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Bio
Nicolae Al. Pop Univ. Dr. ec. Dr. H. C. at the Department of Marketing - Bucharest University of Economic Studies (BUES); specialist in marketing, relationship marketing, international marketing, neuromarketing; professor at the University of Applied Sciences Bochum-Germany, at the “Babeș-Bolyai” University of Cluj-Napoca, at the “Politehnica” University of Bucharest and PhD mentor in marketing, at the BUES; International expert FIBAA (Foundation for International Business Administration Accreditation) Bonn - Germany; 39 specialized books as author, co-author and editor, including two at SPRINGER New York Publishing House; 134 studies and articles at international conferences; registered on WEB of Science - Clarivate Analitics with a 10 HIRSCH factor.
Research Interests
Papers共 91 篇Author StatisticsCo-AuthorSimilar Experts
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CURRENT ISSUES IN TOURISMno. 7 (2023): 1147-1161
Post-Pandemic Realities and Growth in Eastern Europepp.1-22, (2022)
Journal of Marketing Research and Case Studiespp.1-12, (2021)
Journal of Emerging Trends in Marketing and Managementno. 1 (2021): 193-202
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Journal of Emerging Trends in Marketing and Managementno. 1 (2021): 222-232
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PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCEno. 1.0 (2020): 1005-1013
Challenges and Opportunities to Develop Organizations Through Creativity, Technology and EthicsSpringer Proceedings in Business and Economicspp.17-35, (2020)
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCEno. 1.0 (2019): 1021-1032
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Author Statistics
#Papers: 90
#Citation: 1054
H-Index: 23
G-Index: 26
Sociability: 5
Diversity: 1
Activity: 1
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