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个人简介
Innovative professional with diverse expertise in business development, neuroscience, organizational management, entrepreneurship, journalism, filmmaking, and marketing. Accomplished researcher, with a successful track record collaborating with multi-national corporations and academic institutions to analyse microfinance, neuromarketing, social marketing, consumer behaviour, entrepreneurship, and marketing strategies.
• Achieved 11 A-ranked peer-reviewed research papers in international journals including the Journal of Behavioural and Experimental Finance, the Australasian Marketing Journal and the Journal of Retailing and Consumer Services.
• Secured patents for innovative neuroscience research, with technology currently utilized by HR and Fintech sectors.
• Launched two start-up organisations, IPT Pty. Ltd., and MindBCI.
• Supervised eight DBA students and 2 Ph.D. students through their theses and major projects.
• Environmental Consulting for UNDP: Assessing the effectiveness of online influencers on pro-environmental behaviour
Nicolas Hamelin is an associate Professor and Neuroscience lab director at SPJAIN school of Global Management Sydney Campus. He previously work as an associate professor in the department of Journalism and Mass communication at the American University in Cairo. He holds a Ph.D. in Physics from Sussex University in the UK, an M.Sc in Environmental Management from Ulster University, and a PhD in Business at the Royal Docks Business School, University of East London. In Hong Kong, he worked as a photojournalist for Window, Elle, and Virgin. He later trained as a TV news reporter at INA, Paris, and worked for TV-Grenoble as a local news reporter. He relocated to Sicily to document the refugee crisis and produced 1039km of hope an award winning documentary. Previously, he was a research fellow for the City University of Hong Kong, the Foundation for Fundamental Research on Matter and the Energy Center of the Netherlands. Hamelin served as an assistant professor in the School of Business at Al Akhawayn University in Ifrane, Morocco, and has been an associate professor of Marketing at SPJAIN Singapore, SPJAIN Sydney, and Franklin University in Switzerland. His main research interests are in the fields of Social Marketing, Social Media, Neuro-Marketing, PR and environmental management.
研究兴趣
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POST-COMMUNIST ECONOMIESno. 3 (2024): 281-297
INTERNATIONAL JOURNAL OF ADVANCED AND APPLIED SCIENCESno. 5 (2023): 155-165
LUXURY MARKETING, SUSTAINABILITY AND TECHNOLOGY: The Future of Luxury Managementpp.116-134, (2023)
ENERGIESno. 19 (2023): 6858-6858
Promoting Consumer Engagement Through Emotional Branding and Sensory MarketingAdvances in Marketing, Customer Relationship Management, and E-Servicespp.178-200, (2022)
2022 8th International Conference on Virtual Reality (ICVR)pp.97-101, (2022)
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