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Nelson’s early research examined individual differences with respect to persuasion and consumer behavior (e.g., gender, culture). However, she is probably best known for her research on brands in entertainment (e.g., games, movies). While investigating the prevalence and response to branded messages, Nelson became interested in consumers’ media literacy or persuasion knowledge about these so-called hidden brand techniques. As a result, Nelson’s current research and public engagement endeavors focus on advertising/media literacy. For example, Nelson is pursuing longitudinal ethnographic work with parents and pre-school children to understand the development of consumer literacy. At the same time, Nelson is interested in assessing advertising/consumer literacy among adults and understanding how literacy influences the persuasion process and marketplace behaviors. She is currently involved in an international research project (funded by NIH) related to culture, health, and advertising in Jamaica.
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论文共 75 篇作者统计合作学者相似作者
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Lauren Eales,Jasmine Banegas, Fernanda Da Silva Cherubini, Salma A Ibrahim,Regina Jihea Ahn,Michelle R Nelson,Roli Dwivedi,Gail M Ferguson
Kirby M. L. Cook,Michelle R. Nelson
JOURNAL OF CONSUMER CULTURE (2024)
JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISINGno. 1 (2023): 38-59
Regina Jihea Ahn,Michelle R. Nelson,Lauren Eales, Fernanda Da Silva Cherubini,Tori S. Simenec, Anisa Ali, Susan Lycett Davis,Gail M. Ferguson
JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISINGpp.1-23, (2023)
NEW MEDIA & SOCIETYpp.146144482211081-146144482211081, (2022)
Charlene Elliott,Emily Truman,Michelle R. Nelson,Cyndy Scheibe,Liselot Hudders,Steffi De Jans, Kara Brisson-Boivin, Samantha McAleese, Matthew Johnson,Lauren Walker,Kirsten Ellison
Michelle R. Nelson, Kirby Cook
Journal of Advertising Education (2022)
Journal of Interactive Advertisingno. 3 (2021): 225-242
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