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个人简介
My main area of expertise is brand management; in particular brand authenticity and brand innovation. As well, I write on consumer culture theory, the revival of analog technology, sustainability and dietary practices, design-driven innovation, and creativity and brand management. My work has been published widely, including in leading journals such as European Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Consumer Research, Journal of Macromarketing, Journal of Management Studies, Journal of Marketing Management, Journal of Product Innovation Management, and Marketing Theory (among others).
研究兴趣
论文共 188 篇作者统计合作学者相似作者
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JOURNAL OF TRAVEL RESEARCHno. 3 (2024): 681-695
ORGANIZATION STUDIESno. 4 (2024)
JOURNAL OF THE ACADEMY OF MARKETING SCIENCEno. 2 (2024): 284-305
Proceedings - Academy of Managementno. 1 (2022)
NIM Marketing Intelligence Reviewno. 1 (2022): 31-35
Michael B. Beverland, Pinar Cankurtaran
The Routledge Companion to Corporate Brandingpp.378-394, (2022)
The Generation, Recognition and Legitimation of NoveltyResearch in the Sociology of Organizations (2022): 253-282
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