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Bio
Maria D. De Juan Vigaray has a PhD in Marketing, she is an associate professor in Marketing at the Faculty of Economics and Business Administration at the University of Alicante (Spain), and a visiting assistant professor at IÉSEG School of Management in France. She teaches Principles of Marketing, Commercial Distribution and Marketing Channels and Retailing and in the Master of Marketing and the Master of Local Development and Land Innovation at the University of Alicante. She has collaborated with the University of Florida (USA), Southampton Business School SSU (Southampton Solent University, UK), and Spanish Business Schools including ESIC (Madrid) and ESADE (Barcelona). She has written books in Spanish, "Sales Promotions", "Channels and Retailing: Commercial Distribution in Practice" and "Consumer Values and Lifestyles". Her research work is focused on the area of consumer and tourist shopping behavior and retailing and, on educational innovation. Dr. De Juan has also published articles about retailing and consumer behaviour in international journals, including the Journal of the Academy of Marketing Science, Journal of Consumer Psychology and the Journal of Tourism Management.
Research Interests
Papers共 62 篇Author StatisticsCo-AuthorSimilar Experts
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Journal of Management and Business Educationno. Special (2023)
Stephanie Metzner,María D. De-Juan-Vigaray
European Journal of Management Issuesno. 3 (2023): 142-152
CUADERNOS DE TURISMOpp.69-94, (2023)
Social Science Research Network (2023)
Juana María Padilla Piernas, María Concepción Parra Meroño, Miguel Ángel Beltrán Bueno,María D. De-Juan-Vigaray
Cuadernos de Turismopp.69-94, (2023)
BORDON-REVISTA DE PEDAGOGIAno. 4 (2023)
Revista de investigación y evaluación educativano. 2 (2023): 44-67
HAL (Le Centre pour la Communication Scientifique Directe) (2022)
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Author Statistics
#Papers: 49
#Citation: 677
H-Index: 22
G-Index: 24
Sociability: 5
Diversity: 0
Activity: 0
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