Marco Arrigo
The first assault on the UK's reputation as a nation of bulk (if not quality) tea drinkers came with wartime rationing, when many people moved to milky drinks such as Ovaltine, and later from them to milky instant coffee. Marco Arrigo, coffee consultant and UK director of Illycafé, the Italian system said to deliver the perfect espresso, says we are still going through a Milky Bar phase in our appreciation of coffee: "These new chains appeal to a childish palate that likes milky drinks and an audience more interested in the atmosphere than what's in the cup. Most British people would find an Illy coffee undrinkable. The chains are very faddish and low-quality. We think we ought to drink coffee because it looks cool to walk around with a bucketload of it and a mobile phone, but we don't really enjoy it that much."
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Papers共 58 篇Author StatisticsCo-AuthorSimilar Experts
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Learning in the Age of Digital and Green Transition (2023): 102-109
Ana Domínguez,Guillermo Pacho,Lisa Bowers,Fridolin Wild, Sarah Alcock,Giuseppe Chiazzese,Mariella Farella,Marco Arrigo, David Ross,Rita Treacy,Darya Yegorina,Eleni Mangina,
Advances in educational technologies and instructional design book seriespp.144-167, (2023)
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Higher Education Learning Methodologies and Technologies Onlinepp.706-718, (2023)
Gaming media and social effectspp.315-335, (2023)
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EuroXR (2022): 206-212
HELMeTOpp.760-775, (2022)
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PROCEEDINGS OF THE 20TH EUROPEAN CONFERENCE ON E-LEARNING (ECEL 2021)pp.148-154, (2021)
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