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Bio
Ranked in 2022 by Stanford University and Elsevier in the top <1% of scientists globally in terms of citations across all scholars & disciplines. AD Scientific Index 2022 also ranked me in the top <1.5% globally. In the Marketing discipline, I ranked #3 in Florida, in the Top 100 (#88) in the United States and #170 in the world. I feel honored to be part of the Fulbright Specialist Program for 2017-2020. My expertise is in marketing and branding strategy, market research and analytics.
I have published a number of books, book chapters and journal articles. My articles have appeared in Harvard Business Review, Journal of Business Research, International Journal of Market Research, Journal of Advertising Research, International Marketing Review, European Journal of Marketing, Journal of Consumer Marketing, Journal of International Consumer Marketing, International Journal of Consumer Studies, Journal of Brand Management, Journal of Product and Brand Management, Management International Review, International Business Review, or Tourism Management among others.
I have published a number of books, book chapters and journal articles. My articles have appeared in Harvard Business Review, Journal of Business Research, International Journal of Market Research, Journal of Advertising Research, International Marketing Review, European Journal of Marketing, Journal of Consumer Marketing, Journal of International Consumer Marketing, International Journal of Consumer Studies, Journal of Brand Management, Journal of Product and Brand Management, Management International Review, International Business Review, or Tourism Management among others.
Research Interests
Papers共 91 篇Author StatisticsCo-AuthorSimilar Experts
By YearBy Citation主题筛选期刊级别筛选合作者筛选合作机构筛选
时间
引用量
主题
期刊级别
合作者
合作机构
INTERNATIONAL JOURNAL OF CONSUMER STUDIESno. 1 (2024)
Spanish Journal of Marketing-ESICno. 1 (2023): 117-136
JOURNAL OF INTERNATIONAL CONSUMER MARKETINGno. 4 (2023): 436-447
Journal of consumer behaviourno. 2 (2023): 842-854
European Journal of Marketingno. 12 (2022): 3227-3248
Journal of Product & Brand Managementno. 3 (2021): 353-359
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Author Statistics
#Papers: 89
#Citation: 3608
H-Index: 29
G-Index: 59
Sociability: 4
Diversity: 3
Activity: 2
Co-Author
Co-Institution
D-Core
- 合作者
- 学生
- 导师
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