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职业迁徙
个人简介
Ranked in 2022 by Stanford University and Elsevier in the top <1% of scientists globally in terms of citations across all scholars & disciplines. AD Scientific Index 2022 also ranked me in the top <1.5% globally. In the Marketing discipline, I ranked #3 in Florida, in the Top 100 (#88) in the United States and #170 in the world. I feel honored to be part of the Fulbright Specialist Program for 2017-2020. My expertise is in marketing and branding strategy, market research and analytics.
I have published a number of books, book chapters and journal articles. My articles have appeared in Harvard Business Review, Journal of Business Research, International Journal of Market Research, Journal of Advertising Research, International Marketing Review, European Journal of Marketing, Journal of Consumer Marketing, Journal of International Consumer Marketing, International Journal of Consumer Studies, Journal of Brand Management, Journal of Product and Brand Management, Management International Review, International Business Review, or Tourism Management among others.
I have published a number of books, book chapters and journal articles. My articles have appeared in Harvard Business Review, Journal of Business Research, International Journal of Market Research, Journal of Advertising Research, International Marketing Review, European Journal of Marketing, Journal of Consumer Marketing, Journal of International Consumer Marketing, International Journal of Consumer Studies, Journal of Brand Management, Journal of Product and Brand Management, Management International Review, International Business Review, or Tourism Management among others.
研究兴趣
论文共 94 篇作者统计合作学者相似作者
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期刊级别
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INTERNATIONAL JOURNAL OF CONSUMER STUDIESno. 1 (2024)
JOURNAL OF CONSUMER BEHAVIOURno. 2 (2024): 842-854
Spanish Journal of Marketing-ESICno. 1 (2023): 117-136
Cid Goncalves Filho,Kip Kiefer,Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha,Plinio Rafael Reis Monteiro
JOURNAL OF CONSUMER MARKETINGno. 3 (2023): 315-327
JOURNAL OF INTERNATIONAL CONSUMER MARKETINGno. 4 (2022): 436-447
European Journal of Marketingno. 12 (2022): 3227-3248
Journal of Product & Brand Managementno. 3 (2021): 353-359
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