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个人简介
I am a professor at Polytechnic Institute of Bragança since 1999. I hold a Ph. D in Business and Management Studies - Specialization in Marketing and Strategy (University of Porto, Faculty of Economics). After I graduated in Management, in University of Beira Interior, I held a number of management and marketing positions in industry and services. My teaching activities include subjects such as Marketing, Strategic Management and Human Resources Management, at graduate levels. My research interests include relationship marketing, ending relationships and relationships reactivation, public and nonprofit marketing, services marketing, sustainable tourism, crisis management, higher education marketing and consumer marketing. At Polytechnic Institute of Bragança I have several organizational positions and have promoted several academic events. I attended several national and international academic conferences as presenter.
研究兴趣
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International Journal of Human Sciences Researchno. 13 (2024): 2-10
XV International Tourism Congresspp.254-265, (2024)
Emerald Publishing Limited eBookspp.105-117, (2023)
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Advances in Tourism, Technology and Systems Smart Innovation, Systems and Technologiespp.365-379, (2023)
EMPLOYEE RESPONSIBILITIES AND RIGHTS JOURNALpp.1-17, (2023)
Springer proceedings in business and economicspp.79-99, (2023)
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Consumer Behavior Reviewno. 1 (2023)
Emerald Publishing Limited eBookspp.39-51, (2023)
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Journal of Hazardous Materials Advances (2023): 100315-100315
2023 18th Iberian Conference on Information Systems and Technologies (CISTI)pp.1-6, (2023)
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