Ljubiša Bojić

Ljubisa Bojic is senior research fellow at the Institute for Philosophy and Social Theory, University of Belgrade where he coordinates the Digital Society Lab. He defended PhD thesis in 2013 at the University of Lyon 2 under supervision of professor Jean-Louis Marie. Areas of Bojic’s interest are political sciences, communication and social psychology. Research topics he focuses on include media addiction, misinformation, fake news, big data, psychometrics, recommender algorithms, artificial intelligence, echo chambers, negative news, defining algorithms as public good and virtual identity as human right and analysis of how emerging technologies impact society. His long-term project is creating a Media Reality Index aimed at quantifying emotions expressed by media and citizens on social networks, to address the issue of unrealistic representation of social reality (negative news).