基本信息
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职业迁徙
个人简介
Prof. Liang Guo is a Professor of Marketing at The Chinese University of Hong Kong (CUHK) Business School. He received a PhD in Business Administration from University of California at Berkeley, and a BA in Economics from Beijing University. His research interests include economics of psychology, marketing strategy, industrial organisation, and applied economics. His research work has been accepted for publication at the Journal of Economics and Management Strategy, Journal of Marketing Research, Management Science, Marketing Science, and Productions and Operations Management. He is on the editorial board of Marketing Science, and serves as the Associate Editor for Quantitative Marketing and Economics and Management Science. He was named the “MSI Young Scholar” in 2009, and the “Cheung Kong Chair Professor” in 2015.
Teaching Areas
Marketing Engineering
Pricing Strategy
Marketing Strategy
Marketing Management
Research Interests
Economics of Psychology
Marketing Strategy
Industrial Organization
Applied Economics
Honors and Awards
• Cheung Kong Chair Professorship, the Chinese Ministry of Education (MOE)
• Recognized by American Marketing Association as one of the Top 50 Scholars in Marketing
and related fields, based on productivity in the top 4 Marketing journals in 2009-2013
• Invited faculty member for INFORMS Marketing Society Doctoral Consortium, 2012
• Dean’s Recognition of Excellent Teaching Performance, HKUST, Fall 2006, Fall 2009, Fall
2011
• Meritorious Service Award, Management Science, 2009, 2013
• Marketing Science Institute’s 2009 Young Scholars Program
• Recognized as one of the best reviewers with “Most Completed Reviews” and “Fastest
Turnaround,” Marketing Science, 2005, 2006, 2007
• AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003
• UC Regents Fellowship, University of California at Berkeley, 2000-2004
• Rafael Rodriguez/Golden Age Fellowship, University of California at Berkeley, 2000-2002
1
Professional Services
Associate Editor: Management Science, Quantitative Marketing and Economics
Editorial Board: Marketing Science, International Journal of Research in Marketing
Reviewer:
International Journal of Industrial Organization, Journal of Economics and Management
Strategy, Journal of the European Economic Association, Journal of Industrial Economics,
Journal of International Business Studies, Journal of Marketing Research, Managerial and
Decision Economics, Marketing Letters, Operations Research, Production and Operations
Management, AMA Summer Educator Conference, Hong Kong RGC, Israel Science
Foundation, Marketing Science Institute
Teaching Areas
Marketing Engineering
Pricing Strategy
Marketing Strategy
Marketing Management
Research Interests
Economics of Psychology
Marketing Strategy
Industrial Organization
Applied Economics
Honors and Awards
• Cheung Kong Chair Professorship, the Chinese Ministry of Education (MOE)
• Recognized by American Marketing Association as one of the Top 50 Scholars in Marketing
and related fields, based on productivity in the top 4 Marketing journals in 2009-2013
• Invited faculty member for INFORMS Marketing Society Doctoral Consortium, 2012
• Dean’s Recognition of Excellent Teaching Performance, HKUST, Fall 2006, Fall 2009, Fall
2011
• Meritorious Service Award, Management Science, 2009, 2013
• Marketing Science Institute’s 2009 Young Scholars Program
• Recognized as one of the best reviewers with “Most Completed Reviews” and “Fastest
Turnaround,” Marketing Science, 2005, 2006, 2007
• AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003
• UC Regents Fellowship, University of California at Berkeley, 2000-2004
• Rafael Rodriguez/Golden Age Fellowship, University of California at Berkeley, 2000-2002
1
Professional Services
Associate Editor: Management Science, Quantitative Marketing and Economics
Editorial Board: Marketing Science, International Journal of Research in Marketing
Reviewer:
International Journal of Industrial Organization, Journal of Economics and Management
Strategy, Journal of the European Economic Association, Journal of Industrial Economics,
Journal of International Business Studies, Journal of Marketing Research, Managerial and
Decision Economics, Marketing Letters, Operations Research, Production and Operations
Management, AMA Summer Educator Conference, Hong Kong RGC, Israel Science
Foundation, Marketing Science Institute
研究兴趣
论文共 41 篇作者统计合作学者相似作者
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期刊级别
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合作机构
MANAGEMENT SCIENCE (2024)
MANAGEMENT SCIENCEno. 3 (2023): 1739-1757
MARKETING SCIENCEno. 2 (2023): 214-232
MANAGEMENT SCIENCEno. 1 (2023): 200-219
Journal of Marketing Researchpp.002224372211285-002224372211285, (2022)
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