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Her research interests have evolved from advertising copy strategy to a broad range of topics including celebrity endorsement, influencer marketing, communication engagement, and advertising and branding in China. Professor Hung is among the world’s top 25 researchers in advertising, as indicated in a recent study. Her works have appeared in Journal of Marketing, Journal of Advertising, Journal of International Business Studies, Journal of Advertising Research, Journal of Retailing and Journal of International Marketing. Professor Hung serves on the Editorial Boards of the Journal of Advertising (JA) and the International Journal of Advertising (IJA). She is also a member of the Research Committee of the American Academy of Advertising.
Research Interests
Papers共 50 篇Author StatisticsCo-AuthorSimilar Experts
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INTERNATIONAL MARKETING REVIEWno. 1 (2023): 80-101
Oxford Research Encyclopedia of Communication (2021)
DYNAMIC GROWTH OF CHINESE FIRMS IN THE GLOBAL MARKET: Challenges, Strategies, and Implications (2020)
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DYNAMIC GROWTH OF CHINESE FIRMS IN THE GLOBAL MARKET: Challenges, Strategies, and Implicationspp.53-82, (2020)
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Edward Elgar Publishing eBooks (2020)
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DYNAMIC GROWTH OF CHINESE FIRMS IN THE GLOBAL MARKET: Challenges, Strategies, and Implications (2020)
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DYNAMIC GROWTH OF CHINESE FIRMS IN THE GLOBAL MARKET: Challenges, Strategies, and Implications (2020)
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DYNAMIC GROWTH OF CHINESE FIRMS IN THE GLOBAL MARKET: Challenges, Strategies, and Implications (2020)
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