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Bio
Dr. Goh Khim Yong is an Associate Professor of Information Systems and Vice Dean (Corporate Relations) of the School of Computing at The National University of Singapore (NUS). He received his Ph.D. degree (2005) in Business Administration (Marketing: Economics and Quantitative Methods) from The University of Chicago, Booth School of Business. He holds a B.Sc. (First Class Honours) degree (1997) in Computer and Information Sciences and a M.Sc. degree (1998) in Information Systems from The National University of Singapore.
Dr. Goh’s research and teaching interests include consumer and firm behaviors in markets with network and social interaction effects, marketing and advertising in digital media environments, competitive product, pricing and promotional strategies in IT-mediated markets, and applied econometric and data analytic methods. In his research and consulting activities, Dr. Goh has worked on business analytics and customer data analytics projects with various businesses and organizations from Singapore, United States, China, Japan, Korea and Australia, spanning industry vertical sectors such as e-commerce, interactive digital media, social media, news print media, retailing, advertising, government, food and beverage, healthcare and pharmaceutical sectors.
Dr. Goh’s research and teaching interests include consumer and firm behaviors in markets with network and social interaction effects, marketing and advertising in digital media environments, competitive product, pricing and promotional strategies in IT-mediated markets, and applied econometric and data analytic methods. In his research and consulting activities, Dr. Goh has worked on business analytics and customer data analytics projects with various businesses and organizations from Singapore, United States, China, Japan, Korea and Australia, spanning industry vertical sectors such as e-commerce, interactive digital media, social media, news print media, retailing, advertising, government, food and beverage, healthcare and pharmaceutical sectors.
Research Interests
Papers共 82 篇Author StatisticsCo-AuthorSimilar Experts
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crossref(2024)
crossref(2024)
J. Assoc. Inf. Syst.no. 3 (2023): 912-935
INFORMATION SYSTEMS RESEARCHno. 4 (2023): 1321-1338
ICIS (2022)
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