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个人简介
Professor Wilbur’s research focuses on quantitative marketing and analytics. It also includes contributions published in advertising, economics, law, political science and psychology journals. His publications have been recognized with 14 research award finalist or winner designations, including winning the John D. C. Little Award for best marketing paper published in Marketing Science or Management Science. His research has been funded by the Federal Communications Commission, Google, the Marketing Science Institute, the National Collaborative on Gun Violence Research, WPP, Yahoo and others.
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论文共 66 篇作者统计合作学者相似作者
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QME-QUANTITATIVE MARKETING AND ECONOMICSno. 2 (2023): 147-181
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETINGno. 1 (2023): 12-21
Social Science Research Network (2023)
MARKETING SCIENCEno. 5 (2022): 871-872
Marketing Scienceno. 5 (2022): 871-872
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Jessica Jumee Kim,Kenneth C. Wilbur
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