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个人简介
Professor John Rossiter is a recognized world expert in the field of advertising and consumer behavior and is also the inventor of a new system of social science measurement.
In the advertising field, John Rossiter is best known for his advertising and marketing communications textbooks: Rossiter and Percy (1987, 1997); Rossiter and Danaher (1998); Rossiter and Bellman (2005); and Rossiter, Percy and Bergkvist, a book due for publication in 2018. He has also published regularly in all the major advertising journals.
In the advertising field, John Rossiter is best known for his advertising and marketing communications textbooks: Rossiter and Percy (1987, 1997); Rossiter and Danaher (1998); Rossiter and Bellman (2005); and Rossiter, Percy and Bergkvist, a book due for publication in 2018. He has also published regularly in all the major advertising journals.
研究兴趣
论文共 218 篇作者统计合作学者相似作者
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JOURNAL OF CONSUMER BEHAVIOURno. 1 (2023): 170-176
Open Journal of Medical Psychologyno. 03 (2023): 150-171
Advances in Applied Sociologyno. 07 (2022): 317-337
Open Journal of Medical Psychologyno. 04 (2022): 254-273
Psychologyno. 06 (2022): 853-871
Psychologyno. 05 (2022): 743-766
Psychologyno. 12 (2022): 1711-1726
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作者统计
#Papers: 223
#Citation: 19986
H-Index: 45
G-Index: 140
Sociability: 5
Diversity: 1
Activity: 1
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