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个人简介
John McCoy is an Assistant Professor of Marketing at the Wharton School. His research deals with the processes underlying human judgment and decision making, and applying our knowledge of such processes to problems in marketing. Methodologically, he uses a combination of behavioral experiments and computational modeling, drawing on ideas and techniques from psychology, economics, marketing, Bayesian statistics, and computer science. Much of his current work focuses on better ways to aggregate judgments from multiple individuals, including in situations where the majority may be wrong and the truth may be unverifiable. Popular accounts of his work have appeared in places like the Wall Street Journal, NPR, and the New Yorker.
研究兴趣
论文共 49 篇作者统计合作学者相似作者
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Cognition (2023): 105497-105497
MANAGEMENT SCIENCE (2023)
Cognition (2023): 105498-105498
SSRN Electronic Journal (2022)
semanticscholar(2022)
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