Dr. Jinping Wang's research centers on the implications of emerging media. Specifically, her research revolves around two broad questions: (1) how individuals, brands and organizations use emerging media to express and present themselves and (2) how features of emerging media influence the effectiveness of strategic media campaigns. The primary topics of interest are political expression and health-related campaigns.
Dr. Wang employs multiple methods in her research. She has conducted several studies using experimental designs, including both lab and field settings. She also has computational and programing skills to scrape web data and analyze them using techniques such as natural language processing, machine learning, and network analysis.
As an instructor, Wang has taught undergraduate courses in strategic communication and research methods in both online and offline settings. Her primary goal in teaching is to help students master strong information literacy, improve the ability to transfer skills to real-life settings, recognize diverse perspectives, and have the enthusiasm for knowing and making differences.