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Her major research emphasis is on domestic and across-culture interfirm relationships in marketing. Along with distribution relationships between Japanese and U.S. firms, Dr. Johnsons research focuses on the management of equity and non-equity based strategic alliances between Japanese firms and firms from other cultures. Dr. Johnson also studies learning in domestic and cross-cultural marketing interfirm relationships. Dr. Johnsons research has appeared in the Journal of Marketing, Journal of International Business Studies, Journal of Business Research, International Marketing Review, Journal of International Marketing, International Journal of Research in Marketing, Journal of Business-to-Business Marketing, and Journal of Marketing Channels, among others. She has also presented her work at a variety of domestic and international conferences, and is active in the American Marketing Association. Professor Johnson serves on the Editorial Board of the Journal of Marketing and the Journal of World Business in addition to reviewing for other leading journals.
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论文共 79 篇作者统计合作学者相似作者
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NIM Marketing Intelligence Reviewno. 2 (2021): 38-43
HANDBOOK OF RESEARCH ON DISTRIBUTION CHANNELSpp.439-442, (2019)
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Journal of Marketingpp.51-72, (2019)
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The Blackwell Handbook of Cross-Cultural Managementpp.335-360, (2017)
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