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个人简介
Ivone Ferreira is Assistant Professor in the area of Strategic Communication at Universidade Nova de Lisboa since 2016. With a PhD thesis (2012) in Communication Sciences with a focus on the persuasive language of television advertising, she teaches in portuguese superior education institutions since 2008. In the period 2014-2016, she coordinated the gratuation in Comunication at Viseu Polytechnic Institute.
Integrated Researcher at ICNOVA-Nova Communication Institute, a portuguese research center evaluated by the portuguese Foundation for Science and Technology (FCT) with Excelent in 2019, Ferreira bellongs to the research group of Strategic Comunication &Decision Making Processes, publishes in the areas of advertising, organizational communication and public interest communication.
Ivone Ferreira coordinates the Advertising working group of SOPCOM, the portuguese association of communication sciences academics (2019-). In 2019 she was invited editor of the scopus magazine Media & Jornalismo (nº 34), dedicated to advertising. She created and directs the portuguese online scientific magazine of Rhetoric,
In 2020, 2 PhD students of Ferreira wan 2 PhD scholarship funded by FCT.
研究兴趣
论文共 23 篇作者统计合作学者相似作者
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REVISTA LATINA DE COMUNICACION SOCIAL (2023)
Revista latina de comunicación socialpp.1-20, (2023)
Advances in marketing, customer relationship management, and e-services book seriespp.367-383, (2022)
Revista Mediterránea de Comunicaciónno. 1 (2022): 127
Comunicação Mídia e Consumono. 56 (2022)
Comunicação públicano. 30 (2021)
Strategic Communication in Context: Theoretical Debates and Applied Researchpp.339-351, (2021)
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