基本信息
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Bio
Professor Ng brings the customer centricity of marketing into the transdisciplinary domain of service systems, particularly in new business models and pricing/revenue models. Her research lies in the trans-disciplinary understanding of value; creating, designing, pricing, contracting and innovating based on value, embedded within new economic and business models of complex service systems. She has published numerous articles in the domain of management, marketing, engineering, information systems, economics, education and sociology and she is the author of two books 'The Pricing & Revenue Management of Services: A Strategic Approach' and the highly acclaimed 'Value and Worth: Creating New Markets in the Digital Economy', which is published by Cambridge University Press (Kindle edition available on Amazon). She is also lead editor of the edited book 'Complex Engineering Service Systems: Concepts and Research'. Within complex service systems, her research interests are also in the area of Value-based Service Innovation, Viability and Service Transformation of Organisations, Outcome based Contracts, Build/System-for-outcomes, Servitization as well as Service Capacity.
Research Interests
Papers共 148 篇Author StatisticsCo-AuthorSimilar Experts
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Journal of Service Managementno. 4 (2018): 518-520
The SAGE Handbook of Service-Dominant Logicpp.199-213, (2018)
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Author Statistics
#Papers: 149
#Citation: 4788
H-Index: 31
G-Index: 63
Sociability: 5
Diversity: 2
Activity: 10
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